Merchandising Your Company
Many times, business owners are found constantly pushing their product — product, product, product. It’s no wonder competition gets steep. If everyone’s pushing product, it has to be based on price. That means price wars and thin profit margins. As a solution to being competitive or appearing to be the best value, we only hurt the customers and ourselves. Read the rest of this entry »
By Stanley El
How do you build a successful image for your business? Well, begin with deciding what that image is. If you’ve done your homework, that’s not a problem. You know what kind of image you need to be successful. I did say “need.” Many times the image we want for our business isn’t the one we need. So you have to work that out first. Read the rest of this entry »
By Stanley El
When marketing, business owners need to know exactly what they want to accomplish. It’s one thing to say the owner wants to increase sales. I suggest you use the Five Ws: Who, What, When, Where, Why, and How.
Just stating the need to increase sales is not enough. Read the rest of this entry »
