Build Your Business with a Strong Identity Program

What’s in a name? Well when it comes to your business a lot. Your name is a label used so people can identify your business. If well-thought out your company name has a unique quality that helps people to remember your business or its products and services. Of course, when you’re trying to build business your need more than just a good name, Your business should be easy to recognize. In other words, you need a strong identity.

Merchandising Your Company

Merchandising Your Company

Many times, business owners are found constantly pushing their product — product, product, product. It’s no wonder competition gets steep. If everyone’s pushing product, it has to be based on price. That means price wars and thin profit margins. As a solution to being competitive or appearing to be the best value, we only hurt the customers and ourselves.

Service is Communications and Delivery!

How often have you looked at your company’s service and asked how good it is? Or does it matter? Whether business is good or bad, its service is something that needs to be looked at constantly. Of course, if you’ve follow my articles, you learned that marketing is ultimately service.

Are You a Small, High-Growth Business Owner?

I’ve discovered some very interesting things over the past 3 decades. There exists a type of small business quite unique to most. They seem to be creative and progressive. They are in retail, professional, services, construction, manufacturing, warehousing — everywhere.

Seven Seeds of Business Success(TM)

These are the factors that may make or break your business regardless of size or position. Study them well. Click on the “ABODE Tools” for more practical business development tools. All Rights Reserve The National Society of American Business Owners

Marketing is ultimately service!

Marketing is ultimately service!
By Stanley El

Marketing is ultimately service! This has been my definition of marketing for nearly forty years. This definition clearly provides the focus needed by both local and national companies when seeking sustainable success. While marketing has traditionally meant advertising to many, advertising alone does not means success. Even the best advertising campaign stands the chance of falling short of meeting a company’s goals, if not backed by exceptional service.

Marketing Dollars and Advertising Effectively

By Stanley El

I can’t help noticing the number of businesses using newspaper advertising in the area. Print advertising has been the mark of local small business marketing for a long time. I often ask, when consulting small business owners, how well their advertising works. The typical answer is they don’t know. Except when advertising is their only means of promoting their businesses. As a marketing specialist, I need to know why they advertise if they don’t know if it’s working.

Small Business Success in Marketing

By Stanley El

Let’s begin by defining small business. I’ve learned that any business can be a small business, especially if you have big competition. The small businesses I’m writing about are those who needed the greatest support. They might be a family-owned, a local professional service, manufacturer, distributor, or one-person business.

Building Your Company’s Image

By Stanley El

How do you build a successful image for your business? Well, begin with deciding what that image is. If you’ve done your homework, that’s not a problem. You know what kind of image you need to be successful. I did say “need.” Many times the image we want for our business isn’t the one we need. So you have to work that out first.

Good marketing needs a sharp focus

By Stanley El

When marketing, business owners need to know exactly what they want to accomplish. It’s one thing to say the owner wants to increase sales. I suggest you use the Five Ws: Who, What, When, Where, Why, and How.
Just stating the need to increase sales is not enough.