What’s in a name? Well when it comes to your business a lot. Your name is a label used so people can identify your business. If well-thought out your company name has a unique quality that helps people to remember your business or its products and services. Of course, when you’re trying to build business your need more than just a good name, Your business should be easy to recognize. In other words, you need a strong identity. Read the rest of this entry »
Three Abilities for Business Owners’ Success
All business owners should always consider themselves special individuals. They have stepped forward to provide for themselves and others a means of expression that reaps many rewards. Sole proprietorship, partnership, corporation — whatever structure you have doesn’t matter. It certainly doesn’t matter to your customers, employees or vendors. There may be a few exceptions. Read the rest of this entry »
Use Your Experience to Build Your Business
Because of my experiences and exposure to businesses and their owners, I have to address the issue of ideas. For some strange reason, it appears most business owners feel that their success depends on the best idea at the time.
And they change their direction as frequently as the ideas come. I feel we need a reality check. Read the rest of this entry »
A Firm Positive Attitude Guarantees Success
I would like to caution all business owners. We know it’s important to make money or build business. Just don’t get so wrapped up in getting your ideas out too fast. Sure you need or want instant results. But how many times have you heard of any business becoming a success overnight? It is much wiser to take the time to think your ideas through than to jump right into them. Unfortunately, many business owners become absorbed in their problems instead of the goals. Read the rest of this entry »
Merchandising Your Company
Many times, business owners are found constantly pushing their product — product, product, product. It’s no wonder competition gets steep. If everyone’s pushing product, it has to be based on price. That means price wars and thin profit margins. As a solution to being competitive or appearing to be the best value, we only hurt the customers and ourselves. Read the rest of this entry »
